Showing unfinished work and demystifying the design process is a trust-building exercise that designers can use as a tool to their advantage.
The more often you are able to show your unpolished, incomplete work to a client alongside the rest of your team, the more trust everyone involved is able to build with one another. Trust is good. Trust me. This is especially true in the professional design world, where audience subjectivity can sometimes be difficult to remove from the equation of criticism.
While titles in the digital design space continue to be a hot topic of debate, some things remain constant. Designer’s primary disciplines are less and less clear cut as our industry shifts and there is increasing demand for those who can spread themselves thin and touch many aspects of the creative cycle.
As a professional designer, you are a key asset of the team – not simply a tool for last-minute polish.
The term Creative has long plagued the professional designer. When we speak of a designer in this light, one conjures the image of a whacky, unkempt “creative-type” that comes in late to work and skips meetings. ThisCreative slacks lazily at their desk, pushing pixels around until inspiration strikes, or some combination of colors and typography happens to click.
Today’s thriving professional designer is anything but this. Today’s designer is an analytical problem solver who can explain clearly how and why she got to the design solution she is defending. How does she do it? Reason.