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07/08/2015 - 6 comments

Branding Meets Material Design

material design

Since Google's release of their Material Design visual language, the mobile design industry has been experiencing a quick pivot towards somewhat universally adopting to these guidelines. As a product designer, I'd like to challenge this pivot and urge other designers/organizations to do the same. I've noticed an unfortunate trend wherein organizations are sacrificing their branding and voice in exchange for standardization. While the trend may indeed lead to an improved mobile experience overall, I think that blindly adapting to the guidelines set forth by Google without some deep thought is a mistake.

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