While titles in the digital design space continue to be a hot topic of debate, some things remain constant. Designer’s primary disciplines are less and less clear cut as our industry shifts and there is increasing demand for those who can spread themselves thin and touch many aspects of the creative cycle.
As a professional designer, you are a key asset of the team – not simply a tool for last-minute polish.
The term Creative has long plagued the professional designer. When we speak of a designer in this light, one conjures the image of a whacky, unkempt “creative-type” that comes in late to work and skips meetings. ThisCreative slacks lazily at their desk, pushing pixels around until inspiration strikes, or some combination of colors and typography happens to click.
Today’s thriving professional designer is anything but this. Today’s designer is an analytical problem solver who can explain clearly how and why she got to the design solution she is defending. How does she do it? Reason.
If you’re in a product design or strategy role, this article should help you to hone in on who to work with and how to charge them fairly. This applies to those that have made the switch from a simple user interface design role to one who provides product design services.