02/21/2014 - No Comments!

Iconic logos recreated with Squarespace

As the graphic design community is painfully aware, Squarespace recently released their web-based logo creation tool. The tool enables users to create minimal logo designs for small business using a combination of free fonts and icons from The Noun Project. This enraged many in the design community and sparked lots of interesting conversations. I've attempted to recreate a few of the great, iconic logo designs of our culture using the tool.

Coca Cola

CocaCola-logo

FedEx

FedEx-logo

HP

hp-logo

McDonalds

m-logo

Starbucks

STARBUCKS-logo

Twitter

twitter-logo

 

 

As you can see from these examples, the results are somewhat lacking. Now, while I'll admit that the Squarespace logo generator can be a great tool for a small business with no resources or design connections, my hope is that this tool will be used merely as a temporary crutch.

 My hope is that this tool will be used merely as a temporary crutch.

When business begins picking up, recruit a trained designer to research, brand and give your company a real voice. Only a living, breathing and trained designer will be able to properly research your branding problem and innovate a solution with creativity and originality.

Published by: Ray in 2014, graphic design, Thoughts