The term Creative has long plagued the professional designer. When we speak of a designer in this light, one conjures the image of a whacky, unkempt “creative-type” that comes in late to work and skips meetings. ThisCreative slacks lazily at their desk, pushing pixels around until inspiration strikes, or some combination of colors and typography happens to click.
Today’s thriving professional designer is anything but this. Today’s designer is an analytical problem solver who can explain clearly how and why she got to the design solution she is defending. How does she do it? Reason.
