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04/17/2018 - No Comments!

Emotional Branding for Sustainable Product Design

This post was written by Danielle Thompson, Designer for Toptal.

Product design is a creative discipline that challenges designers to build an aesthetic, functional, and marketable product. As the discipline matures alongside rapid technological innovation, productbrand, and user experience designers are finding new ways to connect emotionally with their users and customers, consequently creating opportunities for more sustained engagement. What is emotional branding? How does the brand or product bring meaning to the users’ lives?

Creating emotional brand connections to your target market can translate into conversions and sales as well as online and offline interactions. Great emotional design that connects with the user on multiple levels is a huge part of this process.

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